Experience the heart of Tuscany

Primo Piano Real Estate Agency


Two decades of trusted sales in Tuscany
  • Personalized Service

    We answer the phone ourselves.
    Call us to list your property, tour
    properties or make an
    appointment to visit us in person.

  • Timely Offers

    With forty-plus years of
    experience in our hometown of
    Lucca, Italy, we know property
    owners and know how to make
    your offer quickly and efficiently.

  • We Speak your Language!

    Fluent in Italian, English and
    Russian, we communicate and
    connect with buyers from many
    regions in the world.

  • Find your Home

    With an extensive portfolio of listings
    of our own and long-standing ties
    throughout the region, we can find
    the perfect home for you.

  • Search Online.

    Our interactive map tells you
    where properties are so you can
    see where they are on the map
    and learn more about the

  • USA to Italy Connection:

    With an office in San Francisco
    and another in Lucca, we
    personalize foreign investment in
    beautiful Tuscany.

A Wide Selection of Properties

20+ Years
of Experience

Family Owned

Personalized Services

A Personal Touch

When you work with Primo Piano Real Estate, you connect to the Benvenutti family–Benny, Isa and Francesco. Primo Piano is a family-owned and operated real estate agency that is proud to call our clients our friends.

We live here in Tuscany.
We work here.
We represent you here with
utmost integrity and personal care.

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The Investors’ Guide to Buying in Tuscany

If you’ve ever wondered how to make a great investment in Tuscany, wonder no more!
We’ve broken down every aspect of the sale (and after the sale) for you in this comprehensive guide.


“If you are considering buying a property in the Lucca area we highly recommend Primo Piano Immobiliare for their professional and honest approach. Benny and all of his staff have been excellent throughout our buying process. We have been helped with every aspect of the knowledge required to guide us through buying and renovating our new home. Benny also introduced us to a super contractor who, with his team of builders has been exceptional. A well deserved five stars and a huge thank you to Benny and his staff”. —Emlyn and Suzy Williams, Cardiff, Wales

“Att,ne Sig. Benny Benvenuti, agenzia immobiliare Primo Piano.
Colgo l’occasione per farle i complimenti per la sua proattività: lei segue i clienti, si segna le scadenze, chiama, propone.
Ormai un po’ di esperienza sulla piazza ce la siamo fatta e è abbastanza raro trovare questo modo di lavorare.”
—Alessio Perquis, Milano

“Benny from PrimoPiano Immobiliare is professional, personable, and a pleasure to work with.  From the day we met, we always felt that Benny had our back and was looking out for our best interests.  He actually listens and does a marvelous job of finding exactly what you want. He is honest to the point that he puts the buyer’s wants and needs before making a profit.  Benny represented my husband and me in the purchase of our home in Lucca.  He was always “available for questions throughout the entire process and was involved in every step of the purchase.  Even more so than any of us expected, since Covid-19 prevented us from returning for the closing Benny was responsible for every detail.  We highly recommend him if you are considering purchasing or selling a property in Tuscany.” —Nick & Gail La Bruno, SARASOTA, FLORIDA, USA

“You’ll be wise to choose to work with Primo Piano Immobiliare and Benny Benvenuti. His years of experience distinguish him from other agents in the business. Besides his knowledge in the industry, I like the personal attention he devotes to people.
Listen to your instincts, and you’ll be happy you know and work with him. We were a good fit right from the time I walked into his office. He understood my real estate needs and met them.”
—M. V. Matson, California, USA

“We bought a house in Lucca Centro in 2015 through Primo Piano Immobiliare. Our experience was excellent. They showed us several properties and helped us find the house we ultimately bought. They helped us negotiate a price that I still think was fair. As Americans without residency in Italy we had several hurdles to jump, including opening a bank account in Lucca, obtaining Codici Fiscali, and keeping everything together until we could return to close the transaction. They were physically there at all those steps to walk us through, so that when we returned to Lucca to see the Notaio for the Closing Contract everything was ready to go. Buying a house in Italy can be a little scary for an American. I was grateful to have Benny and Isa there to help us make it happen.”
—Dan and Janet Morton, Austin, Texas, USA

Att.ne Sig. Benny Benvenuti, agenzia Primo Piano immobiliare.
Desideriamo ringraziare Lei ed il suo staff di collaboratori in agenzia per i Suoi preziosi interventi e per l’eccellente “customer care” che avete dimostrato nel gestire con la massima professionalità la nostra ricerca di casa.

Dr. Alberto Manzetti
Heideck – Deutchland
Agosto 2019